According to a report by Statista, mobile apps development will generate over $188.9 billion in revenue by the end of 2020. There’s a big chance for large enterprises like MessageMuse to earn a maximum profit based on the growing app market. Another report also shows a decline in app usage. Around 80% of apps are uninstalled after a few months. This means that not all apps are liked by the users. So, what are the common makes developers make?

1. Not Identifying the Needs Properly:

This is one of the critical steps. If you undergo mobile app design & development without going through proper analysis, probably no one is going to prefer your app over others.

You need a great app idea and identify your target audience. Conduct proper and thorough research so that you can know what features your users need. 

You must have a road map if you want to develop a successful web/mobile app.

2. Launching Apps on Multiple Platforms:

There are numerous apps on both Apple Store,and Google Play, it’s not easy to define an ideal platform. You need to focus on one platform to reduce your engineering expenses and to drive maximum value.If you intend to launch your business app on both platforms, you will have to add functionalities and design apps based on both places. But expect a rise both in cost and time. If you focus on developing your app only for one platform that will be more beneficial for you. You can see the example of Instagram that gained over 30 million visitors only in iOS platform before even going through android app development.

3. Not Paying Attention to UX:

Keep in mind that there’s a significant difference between a mobile app and a web app. The apps’ interface must be so intuitive, sharp and user-friendly that even a kid should be able to navigate through the app smoothly. Before launching your app find beta testers for testing the app’s UX. It’s a smart idea to get it tested by multiple users to ensure the flawless design and smooth user experience.

4. Choosing an App Development Company:

We know the numerous categories of apps such as gaming, education, entertainment, e-commerce, health, and more. An e Commerce app needs different expertise from the healthcare app. Hence, before hiring a developer or a mobile app development company you must check if the skill set or experience matches your business requirements.

Here are a few key points to keep in mind when finalizing the app development service.

  • Check out their portfolio
  • See the testimonials and reviews from their past clients
  • Analyze their app development approach

5. Adding Unwanted Features:

Usually, developers think adding too many features to an app can attract more users. But it’s one of the mistake that must be avoided. Too many unnecessary features make the app heavy in size and hard to use. Focus on adding a few yet highly functional features that can add real value and make it easy-to-use, composed, and purposeful.

MessageMuse Digital Agency:

This article is brought to you by MessageMuse, a mobile application marketing agency – Offering you mobile/web app development on both iOS and Android platforms, social media marketing, logo design, local business optimization, branding, reputation management, web design, and an array of other services. If you want to hire professional service, give us a call at (704) 315-2120, or email us at