Why is Everyone Talking About Digital Marketing Trends in 2020?

2020’s digital marketing trends breathe new life into the tech world, influencing businesses growth and digital marketing services.

As technology is advancing, trends, tactics, and tools are continuously going through a transformation. 

Chatbots:

This AI-based technology acts as a digital assistant. Chatbots are very popular in 2020. Businesses choose to integrate bots to offer easy communication channels through instant messaging.

Surveys Reveal That:

  • 80% of enterprises prefer chatbotsby 2020
  • Bots can save more than $8 billionper annum
  • Statista reportedthat Chatbot market is projected to generate 1,250 market revenue in millionU.S. dollars

Voice Searches:

As it’s easier to execute voice searches,users like to use digital assistants like Siri or Alexa. Businesses may approach digital marketing services like MessageMuse to integrate this feature into their website.

  • In North America alone 79% searches occur through voice-search technology instead of typing from a keyboard
  • 50% of all searches all cross the word are through voice

Video Marketing:

 One common medium to promote your product and services is video marketing.

  • 52% of users choose a product after watching a video
  • 72% of business think that videos have increased the conversion rate
  • Videos build trust in 52% of consumers

Direct Messaging:

Businesses use direct messaging as a means to offer customer service. Different messaging apps WhatsApp, Facebook messenger, and Viber act as a communication channel. Social media Messaging platforms also build a strong connection between business and their followers. That’s why digital marketing services use these medias to build a direct contact with the audience.

Programmatic Advertising:

AI and machine learning technologies make your job easier. You can handle online advertisements, campaigns, media buying, ad placement, performance placements, customer targeting, all through software. AI algorithms are designed to automate ad buying and target specific audiences. Fast and efficient automation results in higher conversions.

Vlogs:

With the success of YouTube, vlogging is becoming more popular than ever. Vloggers build stronger connections with their subscribers and create video content and attain sponsorship. Vlogging plays a very important role in the marketing field.

Artificial Intelligence and Machine Learning in Email Marketing:

Artificial intelligence turned 65 this year. For digital marketing services, 2020 is the year of AI. We cannot say that it’s a new trend but its implications are continuously growing. A lot of businesses are using technology to stay ahead of the competition. 

Email automation using machine learning and AI is trending. Personalized email for product recommendations, subject line, and send times is becoming a necessity. High-end intelligence is a great place to start even for small businesses, as it is quite affordable.

To do in 2020:

 If you haven’t started using AI and ML, 2020 may be the best year for email marketing automation.

Personalization:

Personalizing content, emails, products according to the business needs are very important. Digital marketing services know why it’s the need of all business in 2020.

Twitter:

  • 69% of twitter users intend to buy a product after seeing a tweet
  • 94% audience purchase the marketer’s account they follow
  • 66% of users have been introduced to a new business idea by twitter

Content Marketing:

88% of B2B content marketers believe that publishing content on the website makes the audience think that the organization is a trusted and credible resource. Likewise, 91% of B2B marketers use content marketing strategies to reach a bigger audience. For digital marketing services, content marketing is becoming one of the most credible ways to promote a brand.

72% of content marketing causes an increase in user engagement.

To-do in 2020:

  • Create interactive content
  • Add images, videos, and infographics
  • Focus on SEO optimized content creation

Social Media Stories:

2020 has brought an increase in TikTok users and the rise in Instagram users.

A lot of apps social media platforms are following the concept of `My Story”. Marketers can use Snapchat, Facebook, Instagram, YouTube, and other channels to promote their brand stories.

To-Do in 2020:

  • Emphasize meaningful and positive social presence
  • Increase social engagement
  • You may take digital marketing services to boost interactivity
  • Double down on building an email list by putting a sign-up form on different social media platforms

Here are the advantages of social media stories:

  • Enhanced brand awareness
  • Cost-effective
  • Accelerate the growth of traffic
  • Opportunity to bring new traffic
  • Use of polls
  • Option to add links
  • Allowed to add location tags
  • Able to go live
  • Can invite followers

MessageMuse: Digital Marketing Agency

This article is brought to you by MessageMuse, a full spectrum digital marketing agency. Offering you full-cycle app development service, logo design, web design, email marketing, email design,branding, and an array of other digital marketing services.

Implementing current marketing trends like interactive content marketing, email automation, social media marketing, programmatic advertising and more.

Integrating high-end intelligence like chatbots, artificial intelligence, augmented reality, virtual reality, machine learning, and more.

Why Choose Us?

  • Personalized service
  • Agile app development methodology
  • Focus on quality
  • Instant customer support
  • After-sale maintenance
  • Skilled team
  • On-time project delivery
  • Technology consulting
  • Expertise in E-business

Want to Hire?

Call Us: Feel free to call us at (803) 587 2453

Email Us: Talk to us by sending us an email at agency@messagemuse.com