Love me, Love me not: How do you and your digital marketing agency define your brand personality?

Getting your web developer to create a website for your business requires a lot more than just loading content and pictures. Every aspect of the process says something about what your company is about. Web design is more than a technical process and cannot be done by the web designer alone. This has to be a collaborative effort for the results to be a custom web design that represents who you are and what you do.

You have to decide what your personality is and that personality must then be conveyed by your web design.

Your web development company can help you chose the right colors, fonts, and messaging to convey your personality but you alone, and not your web designer, has to decide on what your business personality will be. Some of this will be driven by what you do, what you sell, and who your audience is. You are not likely to sell hiking equipment with a web design that is more suited to couch potatoes in their 70’s.

So when you consider your audience, you have to decide on a “feel” for your web design. Some questions to ask yourself about your business may include:

  1. Is your audience or customer base young or mature?
  2. How do you want to relate to your customer: a large offering or a small company that provides customized service?
  3. Are you formal and elegant or are you a bit off-the-cuff and quirky?
  4. Is your business masculine or feminine?
  5. Is your business one that engages people at a sobering moment or at a time of happiness?
  6. Does your company offer high-end options or are you the affordable choice for a product or service?
  7. Do your products represent refinement or ruggedness?

The answer to these questions may lead to more questions but in the end, will define your company’s personality. Ask your digital marketing agency to help you through this soul-searching process to get to a well-defined persona for your website design.

It is the definition of your company’s personality that will help your web developer create a custom website and social media platform that will be your company’s brand. In our next blog, we will discuss how your company’s personality gets conveyed through the tools of the web designer. We at MessageMuse would love to help you define your company’s brand. We are a full service digital marketing agency that can help you with everything from custom web design to app development.

This article is brought to you by MesssageMuse, a leader in offshore digital IT services. We currently have customers internationally and in the US. We are now expanding our services to South Carolina, North Carolina, Georgia, Florida, Tennessee, and Virginia. We are a registered business with the Delaware Secretary of State. We welcome individuals, businesses, and brokers to check out all the services and skills we offer. Give us a call at +1 (704) 315-2120 or check out our website at or send us an email at . Let us help your business find creative digital solutions at any price point.